05
OCHA TEA
2025
SCHOOL PROJECT
A branding project for a tea company specializing in matcha, oolong, and black tea. The work focuses on creating a refined, contemporary identity that balances tradition with modern appeal. It explores clarity, restraint, and consistency across packaging and brand touchpoints.
SOFTWARES
Figma
Indesign
Photoshop
Illustrator
DELIVERABLES
Logo
Packaging
App
Website
05
OCHA TEA
2025
SCHOOL PROJECT
A branding project for a tea company specializing in matcha, oolong, and black tea. The work focuses on creating a refined, contemporary identity that balances tradition with modern appeal. It explores clarity, restraint, and consistency across packaging and brand touchpoints.
SOFTWARES
Figma
Indesign
Photoshop
Illustrator
DELIVERABLES
Logo
Packaging
App
Website
05
OCHA TEA
2025
SCHOOL PROJECT
A branding project for a tea company specializing in matcha, oolong, and black tea. The work focuses on creating a refined, contemporary identity that balances tradition with modern appeal. It explores clarity, restraint, and consistency across packaging and brand touchpoints.
SOFTWARES
Figma
Indesign
Photoshop
Illustrator
DELIVERABLES
Logo
Packaging
App
Website
Logo
OCHA TEA PACKAGING
A packaging system for three tea varieties: matcha, oolong, and black. The design balances restraint with warmth, using clean forms and consistent branding across each variant.
OCHA APP
OCHA APP
A mobile app prototype for OCHA Tea that extends the brand's refined identity into a digital experience. Navigation and layout prioritize clarity and ease of use.
An app prototype.
OCHA WEBSITE
OCHA WEBSITE
A website prototype that mirrors the app's visual language across a wider format. It maintains the brand's contemporary tone while presenting the full product offering.
A website prototype.
AUSTIN YI
AUSTIN YI